Samantha Penley has had a passion for horses for as long as she can remember. She grew up volunteering at local stables for opportunities to ride, dreaming about one day working in the horse industry and having a Palomino horse of her very own.
Her main drive is to provide more entertaining and current outlets to help promote the horse industry.
This drive comes out of frustration. As a young girl the horse world seemed to be “untouchable” with little direction on how to get involved. Now, as an adult, Samantha is still frustrated with how difficult it is to market to horse people.
Her goal is to help motivate and entertain young people to get involved in the industry and to help equine companies market their products/services in a more effective way.
Articles by Samantha Penley